Advertising device.



E0. 887,766. EEEEETEE MAY 19, 1908. w. 9., BUTT ADVERTISING DEVICE.

APPLICATION FILED AUG. 31. 1903.

2 SHEETS-SHEET 1.

Fig.1

FIFTH AVE. AND MAIN BY INVEE'N%RI.M

ATTORNEY:

PATENTED MAY 19, 1908.

I W. D. BUTT. ADVERTISING DEVICE.

APPLICATION FILED AUG. 31, 1903.

2 SHBETSSHEET 2.

ATTORNEY;

WITNESSES:

WILLIAM'DuBUTT, OF KANSAS CITY, MISSOURI.

anvnn'rrsme DEVICE.

Specification of Letters Patent.

Application filed. August 31, 1903. Serial No. 171,383.

Patented May 19, 1908.

To all whom it may concern:

Be it known that I, WILLIAM D. BUTT, a citizen ofthe United States, residing at Kansas City, in the county of Jackson and State I of Missouri, have invented a certain new and useful Improvement in Advertising Devices, of which the followin is a specification.

The present invention relates to a display or advertising device, or sign, and has for its object to produce a new and improved device of this description.

My invention is illustrated in the accompanying drawings, wherein,

Figure 1 is a view of a device embodying my invention, parts bein broken away to show the interior; Fig. 2 1s a view of the device with the top removed showing the inte rior; Fig. 3 is a sectional view taken on line 3-3 Fig. 1; Fig. 4 is a view showin one form of moving device associated wit the sign or device to be displayed; Fig. 5 is a'plan .v'iew of-a portion of the bottom of the illuminated chamber; Fig. 6 is a detailed view showing the means for holding the display panel in place; Fig. 7 is a perspective view showing a portion of one form of color producing or transmitting device; Fig. 8 is a detailed view showing one of the controlling switches.

Like letters refer to like parts throughout the several figures.

. Referring now to the drawings wherein is illustrated one form of device embodying m invention there is provided a case A whic may be of an suitable design, shape or confi uration. his case is preferably provided with two chambers A and A, the chamber A being what maybe termed the display chamber and the chamber 'A forming an illuminated chamber. This latter chamber is lpreferably opaque.- The case A is rovi ed on one or both sides with a pane A which is referably transparent and may, for examp e, consist of a iece of glass. This panel is preferabl attac ed to the case so as to be movable. his may be accomplished, for example, by mounting it in, or upon, a frame A which is hinged in any suitable mannor to the case, as for example, by the projections A which extend ,into suitable openings in the case or some part associated therewith. -These panels therefore form one or both sides of the display chamber. Associated with the panel IS a sign of any desired description and when 1 use the term sign driving wheels are locate tobe pervious to the light as by being made 7 trans arent or translucent. In describing I use it to designate any character, or characters, or design or dis lay device. This sign which is shown in t e figure as a locomotive B may be associatedwith the panel A in any desired manner. It may, for example, be affixed to the face of the panel or it may be held in proximity to the panel.

In the drawing I have shown it as al'lixed to the panel. In this particular case the body of the locomotive is made opaque in any suitable manner while the portion where the is arranged so as this evice the word transparent will be used but when used it is understood to mean any material ervious to the rays oflight. Back of the w eelsof the locomotive I provide a moving device consistingin the present instance of the wheels B one of said wheels being back of each of the driving wheels of the locomotive. These Wheels are rotated in any desired manner so that when the interior of the display chamber is illuminated the rays of light passing through the transparent portion of the sign are interrupted so .as to make it appear that the wheels of the locomotive are actually rotating. This. illusory effect would of course be different in different signs but it would be roduced in substantially the same way, viz., y placing back of that portion of the sign to which it is desired to give the appearance of movement, a suitable moving device for in. tercepting the rays of light.

Associated with the stationary part of the sign is a movable part C which in this case is shown as a ortion of a land-sea e, but it is of course evident that this movab e art may be any suitable representation w ich wi l harmonize with the stationary part of the sign. The movable part C may be arranged in any desired manner and when in movement will aid in the illusory effect and give the locomotive the appearance of movement. As herein shown, the part C is an endless sheet mounted upon rollers C which are carried by the shaft O rotated in an desired manner. I may also locate beneat the stationary part of the sign a second movable part C which is mounted upon rollers C in a manner similar to that described with relation to the movable part C. As herein shown, the movable parts C & C are placed back of the panel A and may be of any desired dimension or arrangement, but preferably arranged so that the edges will project past the stationary part of the sign, thus doing away with any intervening space which would be detrimental to the appearance of the device.

The illuminated chamber A may be lighted in any desired manner. As herein shown, it is lighted by means of the lamps D which are arranged to throw the light into the display chamber. This result may be secured by coating one face of the lamp with some suitable material or by locating mirrors, or the like, above the lamps.- The illuminated chamber is preferably provided with a partition, or bottom, E which is provided with an opening E (see Figs. 3 & 5) through which light is thrown into the display chamber. This bottom is also provided with the slots or elongated openings or a )ertures E located so that the light passing tlierethrough is projected along the outer faces of the panels A. A motor F is located in the illuminated chamber and is connected by suitable gearing with the shaft C so as to rotate it and thus transmit motion to the movable parts C & C

There is preferably associated, with the sign, means for producin effects by means of colored light. These effects may be of yarious kinds, such as the changing of the appearance of the sign, or a portion thereof, by changing the color of the light and by representing various conditions, such as daylight, twilight, moonlight, and the like. This may be accomplished, for example, by providing above each opening t a movable frame G containing a series of plates of different colored glass. It will be seen that when these devices are in one position, the light passing through the openings IE will take on a color similar to the glass plate through which it asses, and by rotating these devices, the diferent plates may be brought between the source of light and the openings E It will thus be seen that various color effects may thus be produced. It is of course evident that any desired number of plates may be placed in the frame. These frames may be rotated in any desired manner, as for example, by connecting them with the motor F.

As shown in the drawings, they are connected with said motor by means of worm wheels but it is of course evident that any other suitable mechanism may be used. It is of course evident that the illuminated chamber and the apertures E may be located in any desired osition. I also prefer to place within the display chamber a modifying device for modifying the visual or display effect, and which, as illustrated, consists of a series of diflerent colored lights H, such as red, white,

ssmee These colored lights, illuminating the back of the sign, will bring out in relief, as it were, in the various colors, portions of the sign through which the light passes and it will be seen that this arrangement is capable of extended and effective use.

The motor F may be used to drive the moving device B as for example, by means of the belt F. This belt, as shown, asses around a pulley on a shaft which is riveh from the upright shaft, 0 by worm gearing. This moving device is supported on a suitable frame B". The locomotive is preferably provided with a headlight I and this may be made to be alternately lighted and extinguished so as to flash out, as it were, at intervals b means of a suitable switch, such as that s 10WI1 in Fig. 8, which consists of-a rotating wheel I provided with a series of contacts I connected to a central part I which is connected in the electric circuit, there being provided a stationary contact I also connected in the circuit. The wheel is rotated by the motor F and it will thus be When this de- This device is of course capable of being used for 24 hours in a day. It is of course evident that it should be so located when it is used in the day time as to prevent the glare of the daylight from overowering or counteracting the illumination rorn within and thus decreasing the effect desired to be produced. It is also evident that any means or rotecting the sign from the glare of the day ight may be used, such for example as a shielding or shadow producing frame, or the like. Such matters will of course depend upon the conditions to be met with.

I have described in detail a particular construction embodying my invention but it is of course evident that the parts may be greatly varied in form, construction and arrangement and that some of the parts may be omitted and others used with parts not herein shown without de arting from the spirit of my invention. therefore do not limit mysef to the particular construction shown and described.

The part representing the smoke from the locomotive is made pervious to the rays of light and the moving part back of it causes the smoke to a pear to be moving.

The use anrf o eration of this invention are as follows: W ien the device is to be displayed the chamber A is illuminated and the movable parts C & C of the sign are set in motion by the motor or through any other desired agency. The moving device B is also set in motion. illuminated chamber passes down through The light from the the opening E into the dis lay chamber and the transparent portions 0 the sign permit the light to pass out, so as to secure the proper illuminating effect. The moving device B produces an appearance of motion in the wheels of the locomotive While the movable parts C & C give the locomotive the appearance of movingi The colored lig t passing) through the openings, or apertures, E lig t up the outer face of the sign so as to produce the eiiect desired and this effect may also be produced, or assisted, or modified, by the colored lights H. It will be seen that by this arrangement any desired color effect can be produced. It will also be seen that the various illusory effects can be produced by this device and that it may be applied in various ways and for various purposes. The lights H may be controlled by a suitable switch or controlling device such as that shown at H.

I claim:

1. An advertising device comprising a stationary part and a movable part, said sta tionary part comprisingta transparent panel with a translucent desi n affixed thereto, said movable part locate behind the design, and means for moving said movable part so as to give the design portion thereof the appearance of movement.

2. An advertising device comprising a stationary part and a movable part, said stationary part comprising a transparent panel with a translucent design afiixed thereto,

' means for moving the movable part along the stationary part so as to give thestationary part the appearance of movement, and a device for illuminating both sides of said de- 3. An advertising device comprising a case provided with a transparent panel, a sign associated. with said panel comprising a stationary part and a movable part, which parts harmonize to produce a unitary effect, and means for moving the movable part along the stationary part.

4. An advertising device comprising a case provided with a transparent panel, a sign associated with said panel comprising a stationary part and a movable part which harmonize in producing a unitary effect, a device for illuminating said anel from within, and means for throwing fight on the outer face of said panel so as to vary the effect produced.

5. An advertising device, comprisin a case provided with a transparent pane a sign associated with said panel, comprising a stationary part provided with a ortion pervious to rays of light, means for i luminating the back of said sign so that the light-passes through the pervious portion, a device associated with said stationary part for intermittently intercepting the rays of light so as to produce an illusory effect of motion ina portion of the stationary part, and a movable part forming a significant element in the sign and adapted to harmonize with the stationary part so asto producean appearance of :o. BUTT.

, motion in the stationary part.

WILLIAM Witnesses HOMER L. KRAFT,

DONALD M. CARTER. 

